abOUT us

We are a Missouri based company and our start stems from an obsession with Whitetail. Hunting is something that is on our minds year round. Spending more time absorbing information about deer than we do in the stand. The spark for this company started with a simple thought “Why do we ignore what nature has provided?”. There are many companies that have made camouflage patterns that focus on the way it looks compared to others on the market. Primary attributes are a multicolored background and layers of flora. Yet there are predators living in the environments we hunt showing us the perfect camo. What predator has the best camouflage in every environment they live in? Pit Vipers. No matter the location they are perfectly equipped to be deadly. Like ourselves ambush hunters waiting for the right opportunity to strike. Dig in to the science of deer eye sight and you learn that they share the same dichromatic vision as rodents. A main prey of Pit Vipers. Deer also lack the ability to focus in on an object visually and rely on head movement to provide a clearer picture. The patterns of these pit vipers help break up the overall shape of an object taking advantage of this limitation. This applies to all deer species not just whitetail. Even with our incredible trichromatic vision and ability to focus on an object we can be fooled by a vipers natural camouflage. Add in some flora and you can equip yourself with the best camouflage possible for your hunting environment. Our goal is to provide hunters with the best camouflage to exist that’s backed by nature. So when you hunt “Hunt Deadly, Hunt Like a VIper”.