Our concept and purpose is simple. Take the roadmap given by nature and make it available to hunters everywhere. Most camouflages take shapes, colors, flora and throw them together. They ignore the basics. What works for the predators in that area? We take inspiration from the best ambush hunters in the world, Pit Vipers! Each of them with the perfect camouflage for their environment. Here is our Copperhead Camouflage © as our first example.